Mesmar Trading Company
has been in the market of distributing high quality luxury eyewear in Syria since 1990. We offer an extensive range of high end international fashion brand optics and sunglasses as well as vision care and enhancing products to a wide spectrum of customers.
Our list of Sol distributor brands are the following:
Chloe, Salvatore Ferragamo, Lacoste, Karl Lagerfeld, Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein, Lui-Jo, Nike, Roberto Cavalli, Just Cavalli, Tom Ford, Swarovski, Montblanc, Moschino, Missoni, Zerorh, Benetton, Try, Jaguar, Davidof, West, Iris, Vidi Vici, Hello Kitty, Barbie, Action Man and Transformer...
Bachar Mesmar founded
the group in 1990 with the establishment of Mesmar Trading Company.
The company is specialized in distributing high quality luxury eyewear in Syria. It offers an extensive range of high end international fashion brand optics and sunglasses as well as vision care and enhancing products.
In 1992 the number of suppliers was expanding in conjunction with the company’s sales network across Syria.
In 1996 we began to supply contact lenses and solutions from Bausch & Lomb to keep up to date with the new trend in personal eye care.
In 1998 we began to supply lenses from the leading Australian producer, Sola. In order to meet the demand of our class B and class C consumers we began business relations with suppliers from the Far East.
In 2002 we expanded our business operations into the Jordanian market by establishing new relationships with distributors in Jordan.
In 2006 Bachar Mesmar founded Biopharm, a pharmaceutical warehouse to import and distribute medical products and solutions for contact lenses.
In the same year, we participated in the first International Optical and Visual Exhibition in Syria; SYROPTICA.
In 2008 we expanded our business operations into the Lebanese market by establishing new relationships with distributors in Lebanon.
In 2009 we opened our first optical chain Optizone store in Damasquino Mall in Damasucs, Syria. Optizone began selling optical frames, sunglasses, contact lenses and solutions. We also received exclusive rights to sell Cartier eyewear in our Optizone stores.
In 2011 two new stores were added to the chain with the opening of Optizone stores in Cham City Center Mall and Masa Plaza Mall in Damascus, Syria.
In 2014 The latest Optizone store was opened at La Mirada Mall.
Our target for 2017 is to expand our suppliers’ list hitting the needs of our local market.