The company is specialized in distributing high quality luxury eyewear. It offers an extensive range of high end international fashion brand optics and sunglasses as well as vision care and enhancing products.
In 1992 the number of suppliers was expanding in conjunction with the company’s sales network across .
In 1996 we began to supply contact lenses and solutions from Bausch & Lomb to keep up to date with the new trend in personal eye care.
In 1998 we began to supply lenses from the leading Australian producer, Sola. In order to meet the demand of our class B and class C consumers we began business relations with suppliers from the Far East.
In 2002 we expanded our business operations into the Jordanian market by establishing new relationships with distributors in Jordan.
In 2006 Bachar Mesmar founded Biopharm, a pharmaceutical warehouse to import and distribute medical products and solutions for contact lenses.
In the same year, we participated in the first International Optical and Visual Exhibition  SYROPTICA.
In 2008 we expanded our business operations into the Lebanese market by establishing new relationships with distributors in Lebanon.
In 2009 we opened our first optical chain Optizone store in Damasquino Mall. 
Optizone began selling optical frames, sunglasses, contact lenses and solutions.
We also received exclusive rights to sell Cartier eyewear in our Optizone stores.
In 2017 we opened our company in Lebanon to expand our suppliers list hitting the needs of Lebanese market.